eStar Chief Technology Officer Matt Neale discusses the future of eCommerce technology.

Part of the challenge of being involved with eCommerce and retail technology, is attempting to predict, plan and build the future of these technologies.

In the face of the COVID-19 pandemic, eCommerce has experienced a phenomenal rise in Australia since 2020. Not only does an eCommerce strategy generate direct revenue, but it also provides a means to better understand customers’ needs and preferences in detail, via volumes of available and transactional data.

Online interactions provide the means to collect and analyse data on hundreds, thousands, or even millions of customers in ways that are impossible through simple face-to-face in-store interactions.

eStar chief technology officer, Matt Neale discusses is headless commerce a fit for you?

There's a growing trend of businesses looking to adopt headless commerce. So, what does headless commerce mean and what should you consider determining if it's a fit for you?

Never before have customers’ expectations been so high. Never mind the fact that online traffic has risen threefold, and internal processes are going beyond their limits, customers dont care.

eStar account director Jared Telling asks, how much is customer satisfaction worth?

It's all in the plan. When people think about peak promotional trade it is the major industry events that come to mind like Black Friday, Cyber Monday or Boxing Day. But just as important are the internal events such as a new season or brand launch.

eStar Client Services and Partner Manger, Kylie Williams shares why peak trade success - is all about planning.

Black Friday and Cyber Monday are officially over for 2020. eStar’s clients achieved an average online transaction growth of 121% in comparison to the Black Friday and Cyber Monday period in 2019.

Several clients increased their online sales by more than 250% from this long weekend period last year. These are fantastic results, far exceeding the market rate of 22%-35% growth of Black Friday and Cyber Monday sales year-on-year according to Adobe Analytics.